Marketing

Thanks to the internet, today’s writers can use countless strategies to connect with new audiences and market their books. A lead magnet is one particularly effective way to capture readers’ attention. This simple strategy involves giving away free content to people who perform a specific action. Creating a lead magnet is a useful book marketing…

Imagine a potential reader selecting your book. Maybe the reader recognizes the title because you’ve employed some good book marketing. Or maybe your book cover design is attractive. What’s likely next is the quick twist of the wrist that allows your reader to check out the back cover of your book. The reader will briefly…

You’ve written a book. You’ve gone through the book printing process and found online retailers that will list your book for sale. Now you wait for the sales to come rolling in. Right? Wrong. First, you need to tell people your book exists. A profitable book marketing strategy will get traffic to those book-selling sites.…

You’ve written a manuscript, finished the book editing, and decided on online book publishing. First of all, congratulations! Do your victory dance, toast your achievement, and tell everyone you know. After all, when you’ve published a book, bragging is a legitimate form of marketing. Now what? How can you sell your book online and grow…

Book marketing is one of a self-published author’s most important jobs. It can also be one of the most challenging. To succeed, you need to find where your audiences are and create marketing materials that speak to them. Strategies for Book Marketing Book marketing today involves multiple platforms, from social media to podcasts. The right…

After writing a book, you may feel like you need a break. But you know the work doesn’t stop after writing your last sentence! There are still some critical steps to accomplish to get your book out into the world, like book editing and book marketing. This is when it’s time to build yourself a…

Author blogging refers to authors creating a blog to promote their book, create a community, and improve book sales. Having an author blog is a key part of the book publishing process. Even writers who go through traditional publishers have to market their own books these days. For authors who choose to go the self-publishing…

You did it! Your manuscript is finished, edited, formatted, and ready for publishing. Now you need to figure out the appropriate price point for your masterpiece.  ‌ Book Pricing ‌Correctly pricing your self-published book can be tricky, especially if you’re an unknown author. You don’t want to price it too low and lose out on…