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What Is a Lead Magnet and Why Do You Need One?
Thanks to the internet, today’s writers can use countless strategies to connect with new audiences and market their books. A lead magnet is one…
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How Much Does It Cost to Market A Book?
You’ve worked hard to write and polish your book, and you want to ensure it gets into the hands of readers. Many writers hope…
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What to Include on Your Back Cover and How to Write it
Imagine a potential reader selecting your book. Maybe the reader recognizes the title because you've employed some good book marketing. Or maybe your book…
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How-to: Book Marketing Tips to Increase Your Search Results for Online Retailers
You've written a book. You've gone through the book printing process and found online retailers that will list your book for sale. Now you…
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My Book Is Published Online. Now What?
You've written a manuscript, finished the book editing, and decided on online book publishing. First of all, congratulations! Do your victory dance, toast your…
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How To Find Your Audience: Book Marketing
Book marketing is one of a self-published author's most important jobs. It can also be one of the most challenging. To succeed, you need…
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Build Yourself a Launch Team!
After writing a book, you may feel like you need a break. But you know the work doesn't stop after writing your last sentence!…
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Your Author Blog and Why It Matters
Author blogging refers to authors creating a blog to promote their book, create a community, and improve book sales. Having an author blog is…
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Setting the Right Book Price
You did it! Your manuscript is finished, edited, formatted, and ready for publishing. Now you need to figure out the appropriate price point for…
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