Publishing How-To Books with Palmetto

Share your wisdom and grow your brand with industry specific books.

Publishing a book can feel like a monumental task, especially when you do it on your own. There’s a whole world of design choices, marketing strategies, and printing options that you need to navigate before your book finds its audience. Count on Palmetto Publishing to guide you along the way.

How-to books give readers essential, fun, and life-changing guides to navigating tasks or life experiences. From cooking to storytelling to organizing one’s life, how-to books help guide the way. Here, we’ve compiled a how-to for writing and self-publishing your how-to book with the help of Palmetto Publishing.

Self-publishing a how-to book can be difficult for anyone, and it may be hard to know where to start. Luckily, Palmetto Publishing provides authors with expert guides and self-publishing services to get the job done. Palmetto offers leading book publishing services like editing, marketing, and printing to ensure your book’s success. Read on to learn more about the how-to genre, publishing a how-to book, and self-publishing your how-to book with Palmetto Publishing.

What Is the How-To Genre?

How-to is a nonfiction book genre consisting of books that detail the steps of doing, fixing, creating, or accomplishing something, whether that be a physical product, tangible goal, or mental achievement. How-to books may be as simple as cookbooks, detailing specific steps and ingredients needed in recipes or describing more complicated processes like overcoming unwanted habits. How-to books may also cover:

Writers gain multiple advantages over their competitors. A business book can:

  • DIY
  • Health and Fitness
  • Sports and outdoors
  • Teaching
  • Mental health
  • Finance

As you may be able to discern, how-to and self-help books often overlap, especially for more existential how-to content. Some examples of how-to books include:

  • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
  • The New Drawing on the Right Side of the Brain by Betty Edwards
  • On Writing Well: The Classic Guide to Writing Nonfiction by William Zinsser
  • Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat
  • The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing by Marie Kondō
  • Getting Things Done: The Art of Stress-Free Productivity by David Allen
  • Get That Job!: The Quick and Complete Guide to a Winning Interview by Thea Kelley
  • Origami 365: Includes 365 Sheets of Origami Paper for A Year of Folding Fun by Taro Yaguchi

Palmetto Publishing has assisted with self-publishing numerous how-to books written by talented authors, many of which may be found in our online store.
While how-to books can be on a variety of topics, with varying levels of material and spiritual subject material, all how-to books are meant to provide readers with new or additional knowledge on how to do something.

Writing and Publishing How-To Books

Books in every genre have unique structures and formats they tend to follow, and authors should be aware of these specifics to ensure their work is up to standard. A successful how-to book includes:

  • Relevant subject material for the modern age
  • Unique knowledge that may not be well-known
  • Detailed instructions, needed materials, and steps
  • Easy-to-read, scannable content
  • Images to accompany the steps
  • Additional storytelling for inspiration, connection, humor, etc.

Publishing a how-to book is different from publishing other genres. A witty title and interesting cover can make or break gaining a new reader — many how-to books tend to be coffee table books, after all! Additionally, marketing your how-to book may include emphasizing social media marketing rather than media coverage. No matter your type of how-to book, self-publishing is an excellent publishing method for this genre.

Self-publishing your how-to book has many benefits over traditional publishing, such as:

  • Fast and independent publication
  • Earning much more royalties than traditional publishing
  • The ability to start advertising on digital platforms
  • Total control of content, marketing, and creative design

By self-publishing, authors get to remain in control of their work, find their audiences quickly, and earn the most royalties possible, all while still having the potential to reach thousands of readers.

Palmetto Publishing’s Expert Services

Once you’re ready to embark on your self-publishing journey, Palmetto Publishing is here to guide the way. Palmetto Publishing is a leading self-publishing service provider that helps authors throughout the entire publishing process, from writing to marketing. At Palmetto Publishing, we help authors succeed with our expert services:

Writing and Editing

Palmetto helps authors from the start of their writing processes with the expert resources and guides available on our site. We provide helpful knowledge on the writing process for specific genres, formatting and organizing your book, and more to help you craft your written work and move past writer’s block.

Once your work is done, Palmetto offers expert editing services to polish your book to perfection. Having at least one outside editor review your book is essential to spotting mistakes, adjusting organization, and receiving feedback to get your book ready for publishing. Palmetto Publishing’s experienced editors review and perfect your work, offer feedback, and make sure it’s print-ready.

Cover Design

Palmetto Publishing offers cover design services to conceptualize and create eye-catching book covers that help your book sell. Depending on your selected package, covers consist of high-quality Getty images and custom illustrations. Palmetto also assists with inside and back covers to provide industry-standard, intriguing book descriptions, quotes, author biographies, and more.

Interior Formatting

Palmetto Publishing’s interior formatting services ensure your book’s format is up to standard in its genre. Following a genre format is essential for creating a professional, legitimized product. Palmetto handles the process for you, formatting any book or genre for both e-books and hard-copy prints.


Need illustrations to accompany your written work? Palmetto Publishing also provides authors with outstanding illustration services to take your pages to the next level. We offer half-page, full-page, and spot illustrations, bringing your text to life.


Getting your book into a physical form is one of the most important aspects of publishing. However, self-publishers may not know where to start when it comes to printing their books. Palmetto Publishing provides printing services to create high-quality, professional book copies for self-publishing authors.


Palmetto Publishing also provides book marketing services to advertise your book across a variety of platforms. Palmetto has over 780,000 media contacts, so your book is sure to reach the right people. Our book marketing services include author website creation, marketing copy, press releases, and media outreach to spread the word about your book.

Get Started With Palmetto

Self-publishing your how-to book is a challenging yet rewarding process that allows you to control the journey. The assistance of self-publishing services with Palmetto Publishing helps set authors like you up for success. We help you through the entire book editing, formatting, printing, and marketing processes, so you can finally get your work into the hands of your readers. Contact us today or give us a call at (888) 408-8965 to get started.

Book Cover Design

We create genre-appropriate book covers that will catch readers’ attention. We offer several different packages to fit every budget and artistic need.

Editing Services

After you have spent countless hours writing and revising your book, your familiarity with the text can make it difficult to pick out continuity and grammar errors. Our book editing team will provide comprehensive feedback, from copyediting to in-depth developmental editing.


One of the most challenging aspects of publishing is making sure that readers can find and purchase your book. We provide book marketing services that make it easy for you to share your book with a diverse audience. For example, we can design intriguing back cover text and produce a custom author website.

Authors Love Our Work

They are dream makers! I highly recommend them to anyone and everyone looking to get their written creations out into the world.

– Dani Apple

 Start Your Publishing Journey Today!