Author blogging refers to authors creating a blog to promote their book, create a community, and improve book sales. Having an author blog is a key part of the book publishing process. Even writers who go through traditional publishers have to market their own books these days. For authors who choose to go the self-publishing route, marketing their work is the only way to ensure sales.
A blog is a great way to market your book because it allows you to talk about your book without being pushy. Not only can a blog give you a forum for discussing your book, but it can also increase the chances of people coming across your book in search engines.
Here’s what you need to know about author blogging as a means of book marketing and how you can get started today.
How To Make a Great Author Blog
Your author blog should include information about you — the author — as well as any previously published books or upcoming projects. Finally, the blog itself should have an angle that makes it easy to contribute regularly.
You also want to design an author blog that is professional-looking and easy to navigate. This may mean hiring an expert to help you design a strong author blog that has the same spirit and vibe as the books you’re writing and conveys to your readers what they should expect from your writing.
Ideas for Awesome Author Blogs
The last thing you want is for your author blog to be boring. You want it to stand out, showcasing everything that makes your book amazing, from your professional book design to your stand-out characters. Here are some ideas for author blogs that are easy to keep up with and will hold your readers’ attention.
Keeping a daily diary as you go through the publishing process can be a great way to keep people excited about your upcoming content while also building a community and letting them get to know who you are as a person.
Regular diary entries about your day, your inspirations, or your upcoming projects can be interspersed with pictures of your upcoming book cover design, mixing promotional content with engaging content to keep your blog readers coming back day after day.
If you want to talk about your book without sharing too much of your personal life, you could try a weekly update blog. One week, you might showcase your interior formatting. The next week, you might have an update about the book editing process or the book title page. Taking your readers through the book creation process week by week in this way can help them get excited about your book.
The other benefit is that other writers who might be interested in self-publishing will see the process, which might inspire them to publish their own books. This can help you create a community of writers to exchange information and promotions.
If your upcoming book is a cookbook, a recipe blog can be a great way to show that your new cookbook is worth the investment. Studies show that customers are 10% more likely to spend money if they believe they will receive excellent service. As a cookbook writer, your recipes are your service. By creating a recipe release blog, the proof of the value you’ll add to their life is in the pudding.
Just ensure that you don’t release all the recipes that will be in your cookbook on your blog. Intersperse your blog with recipes that didn’t make the cookbook, and save some “exclusive” recipes for your book’s release date.
Author Blogging Tips and Tricks
Don’t miss out on digital marketing trends. Here are some tips and tricks you can use to make your blog a success.
Using Interlinks and Backlinks
Connect your blog posts together by linking relevant posts to each other, a process known as interlinking. This helps search engines understand how to crawl your blog and how different posts relate to each other.
Building backlinks can also improve your search engine ratings by showing search engines that you’re an expert in your field. You can increase the odds of people linking back to your blog by linking their content in your blog occasionally. Additionally, you can network with other writers you know, trading guest posts to create natural backlinks that benefit both of you.
Building a Community
Interacting with your readers, both on and off your blog can help foster a sense of community. This can make people more likely to purchase your content and follow your writing journey.
Build your community not just through your blog but also through the use of strong social media content. Facebook, Twitter, and even TikTok can be great places to advertise your author content and interact with your community, showing your readers that you care about them and their needs.
Understanding Posting Frequency
When it comes to keeping your blog updated, consistency is key. Search engines look for websites that update their content regularly, on a schedule, and favor those sites over websites that update their content sporadically.
However, current blogging trends tend to favor less-frequent, long-form blog posts over shorter, more frequent posts. Consider how often you can produce stellar content when devising a posting schedule for your blog.
Optimizing With SEO and Web Design
Search engine optimization helps search engines like Google, Yahoo, and Bing, find your website and promote it in response to search terms.
The best way to optimize your website for SEO is to curate high-quality content that readers are actually looking for. You can also use keyword research to improve your SEO ratings and a professional web designer to ensure your website is optimized for search engines.
Start Your Author Blog and Promote Your Book Today
Your author blog is a great way to help you promote your work and get the credit you deserve for the hard work you put into your book printing. With your blog, you can build a community of engaged readers eager to pick up your next book.
We offer customized author websites that look professional and are easy to edit. In addition to our website design services, we have pre-written press releases and social media content you can use to promote your book. Let our customer service team know what you’re looking for, and we can begin helping you promote your book today.