How To Improve Your Author Website

August 16, 20213 min. Read

How To Improve Your Author Website

Selling more books is the number one goal for any author. Selling more books means having a great marketing strategy. An author’s website is an essential marketing tool for every potential author.

Because technology is constantly evolving, you will need to update your site regularly to make it usable across all devices. An outdated website is a useless website.

Author Websites

Author websites help generate excitement and interest in your work. They should represent your brand and speak to your target audience. Generating traffic to your website can be challenging, especially if you haven’t published anything yet. 

For an author’s website to be successful, it will need to contain some important elements.

Why you need an author website

An author website is your very own cyber real estate. The book market is extremely competitive, and you need to set yourself apart and stand out. With a website, you will be able to give your potential readers an overall view of you and what you’re offering. 

Social media pages are great resources, but they’re very limiting and basic. Your website makes a great home base for all your author social media accounts. 

What you should mention on your site

Not all author websites are created equal. The purpose of an author website is to help you sell books; however, a poorly constructed website can hurt your marketing potential.

Here are a few technical elements to include on your website:

  • An easy domain name, usually your name
  • Links to your social medial accounts
  • HTTPS security
  • Compliance with General Data Protection Regulation (GDPR)
  • A way to collect email addresses
  • Mobile device friendliness

Next, your website should be visually appealing and well designed. A darker background with lighter text is easier on the eyes. You should also include:

  • A photo of yourself
  • A way to buy your works
  • Frequent updates and/or a blog
  • Enticing leads such as free chapters for providing an email address

Self-Published Author Websites

Many traditional publishing companies will create a website for their authors. As a self-publishing author, however, you will be responsible for marketing your book. This means you will need to design and create a website. 

If website design is not in your skill set, you can hire a website designer. Finding a website designer is easy. However, finding a website designer who specializes in publishing might be more difficult. 

You will want to find someone who specializes in the publishing industry, has a lot of experience, and can provide you with testimonials and references. 

Palmetto Publishing has knowledgeable and experienced staff members available to assist you in every aspect of self-publishing your book. Once you’re ready to market your book, our team will assist you with setting up an author website.

When you use our services, you will maintain 100% creative control of your work. Even better, we get 0% royalties. For more information, schedule a time to chat with one of our friendly professionals.

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